Integrated Marketing Services
For Small & Growing Atlanta Businesses
The Eastover Group offers a wide range of services to help improve your marketing, promotions, brand development and publicity efforts. Our value to your business lies in our 30+ years of in-house marketing expertise for small and medium-sized businesses combined with our many "virtual office" professionals who bring decades of experience to the table.
Click on any of the topics below to learn more about our services and areas of expertise.
Marketing Campaign Development
Web Design and Copywriting
Search Engine Optimization
Online Marketing
Public Relations
Promotions
Direct Mail
Branding
Advertising
Promotions
An effective promotional campaign often makes the difference between successful sales and low turnover or conversion.
The Eastover Group can design a powerful promotional campaign for any of your sales initiatives - a campaign that will generate results. Whether you are looking to create interest in a new product or service or improve sales of your existing lines, promotional campaigns are a great way to provide targeted information to existing and potential customers.
Utilizing print, radio and even "guerilla" marketing tactics, we make certain that people are aware of - and interested in - your offerings.
Call or EMAIL today to discuss the next steps in developing a set of compelling promotions for your business.
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Marketing Campaign Development
If you have a new product, service or business but you aren't certain where to go with your marketing efforts, we can help.
The Eastover Group specializes in working closely with your team to develop a comprehensive campaign that will generate results within your budgetary framework.
Small investments often yield big returns and marketing planning requires little funds but pays enormous dividends.
Whether you need a marketing campaign for your latest innovative offering or you require an entire "go-to-market" plan for your business, The Eastover Group will get you started.
Call or EMAIL today to get a marketing plan that will make a difference!
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Direct Mail
For small and growing businesses, direct mail is one of the most effective and powerful marketing tools available - if it is created and execute properly. Developing effective direct mail campaigns requires careful planning and understanding of your target audience.
Let The Eastover Group take the guesswork out of the direct mail marketing process for you. We have access to all of the tools necessary to create, track and analyze the success of your direct mail campaigns.
If your direct mail isn't developing the long term, repeat customer base that you want - or if you have not been able to even get started with direct mail efforts - we are the team for you.
Call or EMAIL today and let The Eastover Group do the legwork for you.
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Online Marketing
In today's world, everyone searches on the web for products before going anywhere else.
Developing an online marketing strategy is one of the keys to success for almost every business. That process is also the only sure way to grow from a local to a national business.
The Eastover Group has been developing online marketing campaigns, strategies and tactics since the web first came into use. Focusing on your most productive niche customer groups and providing lasting value through your online presence are just a few of the goals that we set for your business and your products.
Regardless of your business or budget, The Eastover Group can improve your online marketing activities with a custom tailored plan that is a perfect fit for your company.
Call or EMAIL today to get started creating a powerful online marketing strategy.
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Public Relations
Public relations is key in bringing legitimacy to your business. If the press doesn't recognize you as being a leader in your field, it is virtually impossible to call yourself a leader.
No matter how small your business may be, you can always benefit greatly from improving publicity. From developing comprehensive PR campaigns to simply creating a press release, The Eastover Group is well positioned to provide you with all of the tools and support you need to bring your message to the public with the help of the media.
Call or EMAIL today to start generating "Buzz" about your business.
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Branding
What is a brand? The brand is what people remember about your company. Whether you realize it or not, your company name, your logo and your website all contribute to creating a "brand identity" that people associate with your business.
Each time you interact with an existing or potential customer, the tools that you rely on for that communication convey information about who your business is, what it does and what it means to the customer.
In order to insure that your brand is working for you and not against you, it is imperative for your business to build
these three things:
1. Strong Brand Identity
2. Uniform Branding Guidelines
3. Impenetrable Brand Loyalty
If you haven't taken steps to start building these three attritbutes, The Eastover Group can guide that process for you.
Call or EMAIL today to generate a brand that people remember!
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Web Design and Copywriting
Developing a website is essential for your marketing efforts. Developing a website with effective copy and with a captivating layout is an absolute requirement if you expect your business to create a compelling and lasting presence online.
How "sticky" is your page? What is your "clickthrough"? The answers to these questions rely on what your site says and how it is designed.
Providing concise, powerful copy is a specialty of The Eastover Group, as is development of website navigation that draws people through your site.
If you have no website, or if your website isn't meeting your expectations, you owe it to your business to let The Eastover Group create a new look for you online.
Call or EMAIL today to get the website your business deserves!
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Search Engine Optimization
Search engines are the tools that most people use to find your business online. If you can't be found through the search engines, you likely won't be found.
The Eastover Group develops the links, the copy, the keywords and the meta content that get you picked up (and moved up) by the most popular search engines.
Each search engine uses somewhat different techniques to choose which content gets ranked highest. Understanding these "search algorithms" and developing methods to legitimately improve your companies' ranking is where The Eastover Group excels.
Call or EMAIL today to boost your search engine rankings!
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Advertising
Print, radio and television advertising are all important tools for many businesses.
Whether you want a 10 second spot during drive time on the local sports channel or a half page full color ad insertion in a targeted trade journal, The Eastover Group can manage the entire process for you.
More important than the content of your advertising campaign is feedback measurement. At The Eastover Group we are highly experienced in utilizing various technologies and tracking methods to accurately assess the impact and success of all of your advertising efforts. To insure that your advertising is a cohesive extension of all of your marketing efforts and that it's generating results, you owe it to your business to contact us.
Call or EMAIL today to start your advertising campaign off right!
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